Connected TV (CTV) is television sets or devices connected to the internet, permitting users to access and stream digital content directly on their televisions. CTV typically refers to smart TVs, streaming media players, gaming consoles, and other devices that enable users to consume online video content on their TV screens.
Unlike traditional broadcast or cable TV, which rely on scheduled programming from linear channels, CTV provides an on-demand and internet-based viewing experience. Users can access content through various streaming services, video-on-demand platforms, and apps, including popular providers like Netflix, Hulu, Amazon Prime Video, and YouTube.
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