Click-Through Rate (CTR) refers to a digital advertising metric that estimates the percentage of users who click on a specific link or call-to-action in an advertisement, landing page, or email relative to the total number of users exposed to the ad. Advertisers and marketers commonly use CTR to evaluate online advertising campaigns’ effectiveness and engagement level.

The formula to calculate Click-Through Rate (CTR) is as follows:

CTR = (Number of Clicks / Number of Impressions) x 100%

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