A “crawler,” also known as a “web crawler,” “spider,” or “bot,” refers to a software program or automated script that systematically navigates the internet and gathers information from websites. Search engines, ad networks, and other online platforms commonly use these crawlers to index web pages, collect data, and provide users with relevant content or advertisements.

Ad networks and advertising platforms often use crawlers to index publisher websites, analyze their content, and identify suitable ad placements. Through this process, ad networks can match relevant ads with specific websites or web pages, ensuring they display ads to the most relevant audiences.

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