Cost Per Conversion (CPC) is a metric used in digital advertising to measure the average cost incurred by an advertiser to achieve a specific conversion goal. A conversion can be any desired action the advertiser wants the audience to take, such as making a purchase, filling out a form, downloading an app, or subscribing to a newsletter.

To calculate the Cost Per Conversion, you divide the total advertising cost by the number of conversions achieved during a specific period:

Cost Per Conversion = Total Advertising Cost / Number of Conversions

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Cost per click (CPC)


Cost Per Install (CPI)


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