Cookies are small parts of data that websites store in a user’s web browser when the user visits them to enhance functionality, remember preferences, track user behavior, and support targeted advertising. These text files serve various purposes and are essential in improving the user experience on the internet. Cookies serve different purposes, including maintaining user sessions, remembering user preferences, and providing targeted advertising.
The history of cookies started in 1994 when Netscape Communications introduced the first HTTP cookie for websites to remember a user’s preferences and login information. Despite the emergence of new technologies for collecting personal data, cookies are still the backbone of the modern digital advertising industry. Google will gradually refuse third-party cookies by 2024.
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