Cost per action (CPA) is an online advertising pricing model in which advertisers only pay when the user makes a specific effort. The action can vary depending on the goals of the advertising campaign and the specific terms agreed upon between the advertiser and the publisher.

In a CPA model, advertisers define the desired action they want users to take, such as purchasing, filling out a form, signing up for a newsletter, or downloading an app.

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Cost per click (CPC)


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