VPAID, or Video Player Ad Interface Definition, is a standard for interactive in-stream video advertising. The Interactive Advertising Bureau (IAB) developed it to establish a consistent framework for how video ads are displayed and interacted with within video players on websites and apps.
VPAID enables more dynamic and interactive video ads by allowing ad creatives to communicate with the hosting video player. This interaction can include various features such as clickable hotspots within the video, interactive overlays, interactive elements like games or forms, and the ability to track user interactions with the ad.
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