VMAP is a standard protocol used in the digital advertising industry to define the structure and timing of video ad placements within a video content stream. VMAP provides a way to schedule and manage the delivery of multiple video ads, such as pre-roll, mid-roll, and post-roll ads, within a single video playback session.

VMAP is particularly useful for video content providers, publishers, and advertisers who want to monetize their video content by incorporating video ads in a seamless and controlled manner. It allows for greater flexibility in placing ads at specific points during the video playback while maintaining a consistent viewing experience for users.

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Video Completion Rate (VCR)


vMVPD (Virtual Multichannel Video Programming Distributor)


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