A vMVPD refers to a digital service offering a collection of live TV channels and sometimes on-demand content over the Internet. Many consider it an alternative to traditional cable or satellite TV services, as it offers a means to access various television channels without requiring a physical line or satellite connection.

A vMVPD simulates the experience of a traditional multichannel video programming distributor (MVPD), such as cable or satellite TV providers, but delivers content over the Internet. Subscribers to vMVPD services can access a bundle of TV channels, including news, sports, entertainment, and more, through compatible devices like smartphones, tablets, smart TVs, and streaming media players.

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VMAP (Video Multiple Ad Playlist)

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