The View-Through Conversion represents the proportion of users who, after merely viewing an ad without clicking on it, subsequently visit the ad’s related conversion page and engage in the desired action within a specified timeframe.

This metric stands apart from click conversion rates as it quantifies conversions that do not originate from direct ad clicks. Instead, these conversions often stem from users encountering the ad, pondering the product or service, and later locating the conversion page through internet searches or webpage links. It is in this process that a successful conversion ultimately takes place.

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