Non-human traffic, often called bot traffic, is a term used to describe web activity produced by automated processes or bots rather than by human users. This category of traffic holds the potential to exert a significant influence on digital advertising initiatives, resulting in imprecise measurements, squandered ad expenditure, and distorted performance data.

Non-human traffic can emanate from diverse origins, including malicious bots simulating human actions, scrapers that compile data from websites, and even well-intentioned bots such as search engine crawlers. Both advertisers and publishers strive to discriminate between human and non-human traffic to secure the effective delivery of their ad campaigns to authentic human audiences and to yield precise insights into user interaction.

See how our expertise can help you to earn more

Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!

  • facebook
  • twitter
  • LinkedIn



Mobile Game Ads


Quick Travel