MRC is a non-profit industry association that establishes and enforces measurement standards and best practices in media audience measurement, including digital advertising. The MRC’s primary goal is to ensure that media measurement methodologies are transparent, reliable, and adhere to industry-accepted standards.
The MRC works with various stakeholders, including advertisers, agencies, media companies, and technology providers, to develop and update guidelines and standards for measuring media audiences. This includes viewability, ad verification, mobile measurement, cross-media measurement, and digital ad impressions.
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