Native advertising is an approach that smoothly merges with the content and design of the platform where it is displayed. Native ads adopt a crafted approach to resemble the surrounding content, providing a look and feel similar to editorial content or native elements on the platform.
The primary feature of native advertising is its capacity to seamlessly blend with the user experience, making it less intrusive and more captivating to the audience. Various formats of native ads can be found, including sponsored articles, promoted social media posts, recommended content widgets, and in-feed ads displayed on websites and apps.
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