A multi-size ad unit, also known as a multi-size ad placement, refers to a designated space on a publisher’s website, app, or other channel designed to display ads. Unlike traditional ad units, this versatile location accommodates a range of ad creative dimensions or sizes. The flexibility in specifications allows bid requests to seek diverse ad creatives with varying dimensions. Consequently, this flexibility fosters heightened bidding competition for the publisher’s available inventory, maximizing the potential for optimal monetization.

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