Horizontal advertising is a marketing strategy that entails reaching out to potential customers who exhibit common characteristics despite coming from various industries or businesses. Essentially, companies seek out consumers with similar needs, interests, and demands outside their industry-specific groups in horizontal advertising. This approach appeals to a broader and more diverse customer base. As a result, marketers must create an intricate cross-channel advertising campaign that minimizes inefficiencies, stays within budget, and maximizes the reach of their advertisements.

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