Geotargeting, or location-based targeting, is a digital marketing approach targeting specific audiences based on location. This strategy aims to deliver content, advertisements, or services most relevant to each audience by utilizing geographic data like country, city, ZIP code, or GPS coordinates.

This marketing tactic empowers businesses and advertisers to customize their outreach efforts, providing personalized and contextually appropriate content to users in various locations. It enables them to promote location-specific offers, local events, or store-related information, resulting in more compelling user engagement and higher campaign relevance.

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