A lookalike audience means a group of people who exhibit similar characteristics, interests, and behaviors as an existing target audience or customer base. Ad platforms and advertising networks create this audience using data analysis or other algorithms.

The primary purpose of creating a lookalike audience is to expand the reach of advertising campaigns to a fresh set of potential customers likely to be interested in the advertiser’s services or products. By sharing similarities with the existing customer base, the lookalike audience is more likely to attract relevant and engaged users.

In digital advertising, lookalike audience targeting has emerged as a powerful tool, empowering advertisers to efficiently discover new customers and enhance campaign performance by reaching audiences with a higher potential for conversion.

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