Clickbait refers to online content elements like headlines, article titles, thumbnails, or ads strategically crafted to capture the interest of internet users and persuade them to click on a link. Regrettably, the content frequently fails to meet the enticing claims or expectations set by these attention-grabbing elements. The primary objective of clickbait is to achieve elevated click-through rates, augment website traffic, and potentially enhance ad revenue through sensational, deceptive, or provocative techniques
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