Click fraud means the practice of intentionally clicking on pay-per-click advertisements to inflate website earnings or deplete a business’s advertising budget. It stands apart from invalid clicks, which may be repetitive or initiated by the ad’s host/publisher, as it is purposeful, malicious, and lacks any prospect of leading to an actual sale.

This deceptive tactic occurs within pay-per-click advertising and can involve a computer program, an automated script pretending to be a legitimate user or a human. These actions include clicking on paid search advertisements without the intent to purchase.

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