Bid Rate is the rate at which the bids are submitted by demand-side platforms or advertisers in response to bid requests sent out by publishers or supply-side platforms during the real-time auctions. Advertisers and DSPs strive to optimize their bidding strategies to achieve the highest possible bid rate while maintaining efficiency and profitability. This may involve adjusting bid prices, targeting criteria, ad creatives, and other parameters based on performance metrics and campaign objectives.

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