Bid eCPM is the average media purchase rate determined by computing the Effective Cost per Thousand impressions (eCPM).
Bid eCPM = (Total Bid Amount / Total Impressions) x 1,000
In this formula, “Total Bid Amount” signifies the advertiser’s commitment to paying for a specific number of ad impressions, while “Total Impressions” denotes the overall count of ad impressions up for bidding.
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