Bid eCPM is the average media purchase rate determined by computing the Effective Cost per Thousand impressions (eCPM).

Bid eCPM = (Total Bid Amount / Total Impressions) x 1,000

In this formula, “Total Bid Amount” signifies the advertiser’s commitment to paying for a specific number of ad impressions, while “Total Impressions” denotes the overall count of ad impressions up for bidding.

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