A banner ad is an online advertisement presented in a rectangular or square-shaped format on websites, mobile apps, or other digital platforms. It is a widely recognized and frequently encountered form of online display advertising.

Typically, banner ads incorporate a blend of text, images, and occasionally animation or interactive features. They aim to attract users’ attention and entice them to click on the ad, redirecting them to a landing page or website where additional details or a desired action can be pursued, such as purchasing or subscribing to a newsletter.

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