Ad budget optimization refers to the process of strategically managing and distributing advertising budgets across different campaigns, channels, or ad placements to achieve the best possible return on marketing investment (ROMI) and overall performance. Ad budget optimization aims to ensure advertisers use the allocated ad spend efficiently and effectively, maximizing the impact of their advertising efforts.

Ad budget optimization helps advertisers make informed decisions, prevent wasteful spending, and achieve the best possible results from their advertising efforts. By continuously fine-tuning the allocation of resources, advertisers can maximize the effect of their campaigns and achieve their desired outcomes efficiently.

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