Account-Based Marketing is a strategic marketing technique that targets specific high-value accounts or companies rather than a broad audience. In ABM, marketing and sales teams work closely to create personalized and highly targeted campaigns catering to individual target accounts’ unique needs and interests.

Account-Based Marketing is especially useful for B2B companies or those focusing on enterprise-level clients, where the sales cycle tends to be more complex, and deals are of higher value. By focusing on specific high-potential accounts, ABM can lead to increased conversion rates, stronger customer relationships, and increased revenue.

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