Second-party data is obtained directly from another organization or entity rather than through third-party providers. It involves a direct data-sharing agreement between two parties. This data differs from first-party data in that a company acquires it from a trusted partner or collaborator rather than collecting it directly from its customers or website visitors.

Second-party data can provide valuable insights and audience information that may not be available through other data sources. It allows companies to access data sets from trusted sources with similar target audiences or complementary business objectives. This data exchange enables more accurate and targeted marketing efforts.

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