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2026 Update: Under Chrome’s existing user-choice model, third-party cookies will still be allowed. Of course, Safari prevents them by default, and Firefox partitions cookies by site to prevent t

U.S. programmatic advertising revenue reached $162.4 billion in 2025, up 20.5% from the previous year. The increase added $27.6 billion in annual revenue, according to the IAB Internet Advertising Rev

While gaming is now a major channel in the media landscape, ad spend still lags behind time and attention. It is expected that by 2026, 59.2% the U.S. Finally, the worldwide player base has climbed to