A session refers to a period of user activity on a website or application. It represents the duration a user interacts with a website or app, typically from when they arrive until they leave or remain inactive for a specific period. When users first access a website or open an app, they initiate a session, which concludes either after a defined period of inactivity or when the user explicitly exits.
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
