Dynamic CPM (dCPM) is a pricing model utilized in digital advertising. CPM, short for “Cost Per Mille,” denotes the expense borne by an advertiser for a thousand ad impressions (views) of their advertisement. Traditional CPM advertising costs per thousand impressions remain unchanged throughout the campaign. However, in dynamic CPM advertising, the cost per thousand impressions is subject to variation and real-time optimization, determined by factors such as the ad’s performance, user engagement, and the significance of the ad placement.
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