Dynamic CPM (dCPM) is a pricing model utilized in digital advertising. CPM, short for “Cost Per Mille,” denotes the expense borne by an advertiser for a thousand ad impressions (views) of their advertisement. Traditional CPM advertising costs per thousand impressions remain unchanged throughout the campaign. However, in dynamic CPM advertising, the cost per thousand impressions is subject to variation and real-time optimization, determined by factors such as the ad’s performance, user engagement, and the significance of the ad placement.
See how our expertise can help you to earn more
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
Share:
