Demographic data is information about the characteristics and traits of individuals or groups used to understand and target specific audiences for advertising purposes. These characteristics may include age, gender, income level, education, occupation, marital status, ethnicity, and location.

Marketers and advertisers collect demographic data from various sources, including online surveys, registration forms, public records, and social media platforms. They use this data to create targeted advertising campaigns and deliver relevant messages to specific demographic segments.

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