Demand Source refers to entities or platforms that aim to showcase advertisements to their intended audience. These entities usually encompass advertisers, ad agencies, or ad networks seeking to acquire ad inventory from publishers or supply-side platforms.

Advertisers engage with Demand-Side Platforms to reach their desired audience. These DSPs participate in auctions for available ad inventory offered by various publishers through ad exchanges. In this scenario, the DSP represents the demand source and the advertisers it serves.

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