Brand advertising is a promotional approach to foster recognition and enhance customer loyalty for a brand, product, or service, thereby fortifying its identity. It encompasses a spectrum of conventional advertising methods, including those in the realm of social media advertising and search engine advertising. Brand advertising is a protracted endeavor, with its effects not manifesting instantaneously. In contrast to performance-based advertising, it lacks a direct call to action and, as a result, doesn’t yield immediate outcomes. Its primary objective is establishing an enduring emotional bond with the brand, product, or service.

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