Browser fingerprinting is a method employed to gather and analyze diverse data from a user’s web browser to generate a distinct identifier or “fingerprint” specific to that browser. People use browser fingerprinting for various purposes, such as ad targeting, website analytics, fraud detection, and personalizing online content. Unlike cookies, which users can clear, browser fingerprints are difficult to change or alter, making them a persistent tracking method.
See how our expertise can help you to earn more
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
Share:
