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eCPA (Effective Cost Per Action)
The abbreviation eCPA, which stands for effective cost per action, shares a near-identical meaning with CPA (cost per action). The key distinction lies in its application when various pricing models, such as CPM (cost per mille), CPC (cost per click), and CPA, are employed with distinct rates within the framework of an ad campaign’s pricing […]
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eCPC (Effective Cost Per Click)
The abbreviation eCPC (effective cost per click) closely mirrors the meaning of CPC (cost per click). The distinguishing factor is the application of eCPC in scenarios where diverse pricing models are utilized to determine the cost of an ad campaign. In other words, CPM (cost per mille), CPC, and CPA (cost per action) are each […]
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Email Ad
An email ad, also known as an email advertisement or email marketing campaign, is a promotional message or advertisement sent directly to individuals’ email addresses. It is a form of digital marketing where businesses or organizations leverage email as a medium to communicate with their target users and promote their products, services, or special offers. […]
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Endpoint
The endpoint is a link on the receiving party’s side where the sending party delivers requests for all bid opportunities in the JSON format, which the IAB standardizes.
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Estimated Amount of Impressions Per Day
The estimated amount of impressions per day refers to the projected quantity of impressions expected to be delivered to a publisher’s website on a daily basis throughout the duration of a campaign.
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Exact Match
Exact match, within the realm of pay-per-click (PPC) advertising, is a keyword targeting approach that enables advertisers to define the precise search queries that will activate their ad displays. In contrast to broad match, which allows ads to arise for any search query that includes the target keywords in any order, exact match requires an […]
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Exchange Bidding
Exchange bidding is an adtech solution launched by Google within its Google Ad Manager platform. Its primary aim is to optimize and simplify the programmatic ad buying and selling process through real-time auctions.
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Expanded Text Ads
Expanded Text Ads represent a digital advertising format utilized primarily in search engine marketing and pay-per-click campaigns. Google introduced ETAs as an advancement over standard text ads, granting advertisers expanded ad space and greater flexibility to communicate their message precisely. For advertisers seeking to enhance their ad performance and effectively engage their target audience, ETAs […]
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Expdir
Expdir is the BidRequest attribute of the oRTB specification from IABtechlab, a banner object that indicates the directions in which a banner may deploy.
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