Expanded Text Ads represent a digital advertising format utilized primarily in search engine marketing and pay-per-click campaigns. Google introduced ETAs as an advancement over standard text ads, granting advertisers expanded ad space and greater flexibility to communicate their message precisely.

For advertisers seeking to enhance their ad performance and effectively engage their target audience, ETAs prove to be a valuable resource. By capitalizing on the augmented character limits and optimizing ad copy, advertisers can craft compelling and influential ads that lead to heightened click-through rates and increased conversions.

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