Media buying is a fundamental aspect of advertising that involves the process of purchasing advertising space, inventory, or placements from various media outlets, platforms, or publishers. It is a strategic activity in which advertisers or media agencies negotiate and acquire ad placements to reach their target audience effectively.

Media buying can encompass various channels, both traditional and digital, including television, radio, print publications, online websites, social media platforms, search engines, and more. The ultimate goal of media buying is to maximize the impact of advertising campaigns by reaching the right audience at the right time and in the proper context.

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