A marketing funnel is a conceptual model used in marketing. Its primary purpose is to visually map out the entire customer journey, starting when a potential customer becomes familiar with a product or service and culminating in their final purchase decision. This step-by-step model empowers businesses to analyze and optimize their marketing efforts at each stage of the journey.
Over time, the marketing landscape and consumer behaviors have evolved, prompting the introduction of various adaptations to the classic funnel. These updated versions might incorporate additional stages or use different terminology, yet the fundamental principle remains constant: guiding prospective customers toward becoming devoted patrons and enthusiastic advocates for the brand.
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