Manual media buying is a process that involves advertisers directly acquiring ad space from publishers, bypassing the use of AdTech platforms such as ad servers, DSPs, and SSPs. This method harkens back to the early days of online advertising. Although many significant publishers and advertisers continue to engage in direct transactions through their sales teams, many now leverage programmatic platforms like ad servers to automate the delivery and reporting processes.

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Manual Bidding Strategy


Marketing Attribution


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