MadTech refers to the intersection of marketing and advertising with technology, encompassing the various technological tools and platforms used in the advertising and marketing industry.
MadTech encompasses various technologies and practices to optimize and streamline marketing and advertising activities. These technologies include data management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPs), customer relationship management (CRM) systems, ad exchanges, real-time bidding (RTB), programmatic advertising, and more.
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