Guide

In-App Ad Market in Numbers The popularity and effectiveness of in-app ads stem from their ability to deliver targeted, engaging, and measurable advertising experiences within the context of apps whe

Definition of "White-label" in the Digital Advertising Field A store-branded product found in a supermarket is a simple example of a white-label product. For instance, a supermarket might sell a cere

History Of Cookies 1994 – Netscape Communications introduced the first HTTP cookie for websites to remember a user's preferences and login information. In the early 2000s – Cookies became

You have probably heard of programmatic advertising, even if you are not a market specialist, a direct seller, or a buyer. It can make your campaigns more profitable, less time-consuming, and more eff

A brand's reputation is priceless! It is the result of countless conscious decisions and efforts by marketers and brand managers. And it's very easy to destroy it. Considering modern challenges, it is

According to Statista’s research, in 2020, the mobile advertising market reached a record 223 billion dollars worldwide, and according to the latest forecasts, it will reach 339 billion by 2023. The