Cookies

What Exactly is Contextual Advertising? As always, it is worth starting from the beginning. Contextual advertising refers to an online advertising strategy that involves presenting advertisements to

History Of Cookies 1994 – Netscape Communications introduced the first HTTP cookie for websites to remember a user's preferences and login information. In the early 2000s – Cookies became

The Definition of Bidstream Data  Generally, bidstream data is a powerful instrument for making advertisement campaigns more efficient. It involves specific data that helps advertisers to understand

According to Statista’s research, in 2020, the mobile advertising market reached a record 223 billion dollars worldwide, and according to the latest forecasts, it will reach 339 billion by 2023. The

Third-party cookies no longer seem to be the best advertising technology. In the new era of Internet development, users care more about their data safety and don't want to be watched by marketers all

Recently there have been a lot of conversations and arguments according to the third-party cookies and the end of their usage. All over the world marketers and media moguls share their thoughts about