How Can Programmatic Ecosystems Benefit An Advertising Market?
How Does It Work? We can bring together various elements in a programmatic ecosystem to enhance performance. Let's explore a few examples to gain a better understanding. By integrating Demand-SideNov 23, 2023
What Is Bidstream Data In Programmatic Advertising?
The Definition of Bidstream Data Generally, bidstream data is a powerful instrument for making advertisement campaigns more efficient. It involves specific data that helps advertisers to understandJul 06, 2023
Header Bidding&Prebid: Explained
What is Header Bidding? It is important to note that this is a modern alternative to the old-fashioned waterfall method. Header bidding is an advanced ad-serving technique that helps publishers to ofJun 26, 2023
Everyting You Need To Know About VAST
What is VAST? VAST from Interactive Advertising Bureau, is a widely adopted advertising industry standard used in programmatic ecosystem elements [Ad Servers, SSP, etc.] and video players to displayApr 05, 2023
Web 1.0 to Web 3.0: Evolution of Digital Advertising
Every modern person notices how the Internet is rapidly developing. New technologies and innovative developments are emerging that have a huge impact on the development of not only our society but allMar 02, 2023
Programmatic Advertising 101: 2023 Guide
You have probably heard of programmatic advertising, even if you are not a market specialist, a direct seller, or a buyer. It can make your campaigns more profitable, less time-consuming, and more effFeb 10, 2023