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How Does It Work? We can bring together various elements in a programmatic ecosystem to enhance performance. Let's explore a few examples to gain a better understanding. By integrating Demand-Side

Definition of "White-label" in the Digital Advertising Field A store-branded product found in a supermarket is a simple example of a white-label product. For instance, a supermarket might sell a cere

The Rise of Streaming Platforms The growth of CTV as a digital advertising channel has been remarkable in Q1 - Q2 2023. As streaming services gain traction, more and more individuals use their intern

General Metrics To general metrics, we can refer to commonly used or applicable across various advertising campaigns or marketing strategies. These are common indicators that can be used to understan

History Of Cookies 1994 – Netscape Communications introduced the first HTTP cookie for websites to remember a user's preferences and login information. In the early 2000s – Cookies became

The Definition of Bidstream Data  Generally, bidstream data is a powerful instrument for making advertisement campaigns more efficient. It involves specific data that helps advertisers to understand