How Can Programmatic Ecosystems Benefit An Advertising Market?
How Does It Work? We can bring together various elements in a programmatic ecosystem to enhance performance. Let's explore a few examples to gain a better understanding. By integrating Demand-SideNov 23, 2023
Complete Guide to the White-Label AdTech Solutions
Definition of "White-label" in the Digital Advertising Field A store-branded product found in a supermarket is a simple example of a white-label product. For instance, a supermarket might sell a cereOct 13, 2023
Top-5 Challenges and Focus Areas for Advertisers in 2023
The Rise of Streaming Platforms The growth of CTV as a digital advertising channel has been remarkable in Q1 - Q2 2023. As streaming services gain traction, more and more individuals use their internSep 18, 2023
Measuring Ad Performance: Key Metrics and Analytics
General Metrics To general metrics, we can refer to commonly used or applicable across various advertising campaigns or marketing strategies. These are common indicators that can be used to understanSep 01, 2023
Cookies Explained: First, Second&Third-party Customer Data
History Of Cookies 1994 – Netscape Communications introduced the first HTTP cookie for websites to remember a user's preferences and login information. In the early 2000s – Cookies becameAug 03, 2023
What Is Bidstream Data In Programmatic Advertising?
The Definition of Bidstream Data Generally, bidstream data is a powerful instrument for making advertisement campaigns more efficient. It involves specific data that helps advertisers to understandJul 06, 2023