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When cookie syncing explained, it also called cookie matching, is how two ad platforms, such as a DSP and an SSP, agree that they see the same user. Each platform assigns its own user ID. A sync pixe

A white label DSP is a ready-made programmatic platform, and instead of building one from scratch, you license and operate it under your brand name. Pricing models are generally divide into following

A DSP allows advertisers to purchase digital ad space via automated real-time auctions. When you say build a trading system it means to build a low latency trading system, not a web app. The core com