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Customers don’t think in channels. They Google search, they scroll on Instagram, they check email, watch streaming TV and visit websites without really caring which marketing team is running wha

How patients search for and select healthcare providers will never be the same again. Today, 77% of patients use search engines leverage search engines when booking an appointment and 60% want to sche

Since the start of 2010, branch visits have fallen by more than half. Today, 89% of bank customers interact with financial institutions through digital channels as their primary means to engage with b