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The digital advertising landscape has grown into a trillion‑dollar industry. As Statista indicates, marketers all around the world have already invested more than $1 trillion in advertising previous

In 2024, the digital advertising ecosystem experienced huge rises, with global ad volume hitting $1.1 trillion for the year, the highest ever. Several companies outside the technology industry also kn

One thing is clear: Consumers jump from one app, email, social feed, and in-store trip to another without a second thought. All they want is for a brand to know what consumers really desire and want.