5 Challenges Independent Publishers Face Monetizing Digital Content in 2023
In the ever-evolving landscape of digital content, independent publishers have emerged as powerful players, producing diverse and unique material that caters to niche audiences. However, despite rapidAug 18, 2023
Real-Time Bidding (RTB) & Programmatic: The Same Thing?
Programmatic Advertising Definition A general definition of the concept usually revolves around purchasing and selling internet marketing space. But this is a very rough explanation. Ad exchanges, SSJul 20, 2023
4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]
As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertisiFeb 17, 2023
SSP Android Application Launch
We are excited to announce our new SSP mobile app! Now you can add, manage and track your inventory and results more efficiently directly from your phone! inventory management on the go real-tOct 07, 2022