SSP

In the ever-evolving landscape of digital content, independent publishers have emerged as powerful players, producing diverse and unique material that caters to niche audiences. However, despite rapid

Programmatic Advertising Definition A general definition of the concept usually revolves around purchasing and selling internet marketing space. But this is a very rough explanation. Ad exchanges, SS

As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertisi

We are excited to announce our new SSP mobile app! Now you can add, manage and track your inventory and results more efficiently directly from your phone! inventory management on the go real-t