How Can Programmatic Ecosystems Benefit An Advertising Market?
How Does It Work? We can bring together various elements in a programmatic ecosystem to enhance performance. Let's explore a few examples to gain a better understanding. By integrating Demand-SideNov 23, 2023
Second Wind of Contextual Advertising
What Exactly is Contextual Advertising? As always, it is worth starting from the beginning. Contextual advertising refers to an online advertising strategy that involves presenting advertisements toNov 10, 2023
Real-Time Bidding (RTB) & Programmatic: The Same Thing?
Programmatic Advertising Definition A general definition of the concept usually revolves around purchasing and selling internet marketing space. But this is a very rough explanation. Ad exchanges, SSJul 20, 2023