Trends
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Unboxing the Black Box: Demystifying CMPs, TCF 2.2, and GPP for a More Private Web Experience
In the modern digital field, publishers face the challenge of balancing user privacy with the necessity of generating ad revenue. As privacy concerns have risen, so has the demand for greater transpar
Jul 11, 2024 -
Can AI be the Force That Saves the AdTech World?
In the ever-evolving field of advertising technology, the integration of artificial intelligence stands as a pivotal force in revising the industry. AI’s influence is undisputed, from revolution
May 13, 2024 -
10 Trends&Challenges the AdTech Industry Will Face in 2024
In the realm of adtech, 2023 unfolded without any unexpected twists, and 2024 will follow suit. The upcoming year will witness the ongoing evolution of established trends, essentially building upon pr
Jan 11, 2024 -
Top-26 Global and Regional Data Privacy Regulations Overview
Data privacy protection has emerged as a crucial consideration for individuals and businesses in the digital era. With technological progress, there is a corresponding evolution in the legal framework
Dec 22, 2023 -
Programmatic Advertising Market in Numbers: 2022-2024 Analytics and Forecasts
As the world cautiously emerged from the grips of the COVID-19 pandemic in 2021, hopes for a sustained economic recovery were on the horizon. However, 2022 brought unforeseen geopolitical upheaval whe
Sep 28, 2023 -
Top-5 Challenges and Focus Areas for Advertisers in 2023
Back in 2020, when the pandemic started, brands had to swiftly adapt their marketing tactics and content plans to accommodate remote work, supply chain disruptions, and service delays. Even three year
Sep 18, 2023