White-label refers to a product or service developed by one company but branded and sold by another company as its own. The term “white label” originates from labeling products with a clean, blank white label that the reselling company can customize with its branding. In the adtech industry, technology providers, platforms, or service providers commonly utilize white-label solutions. Companies offering white-label solutions provide these solutions to other companies, which rebrand and deliver them to their clients. The white-label approach allows companies to quickly and cost-effectively provide a comprehensive adtech solution without investing in extensive development or infrastructure.

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