Performance marketing refers to a type of digital marketing where brands remunerate marketing service providers only upon achieving their business objectives or completing specific actions, such as clicks, sales, or leads. Essentially, it operates on a performance-based model.
This approach frequently employs diverse digital channels, including search engine marketing, affiliate marketing, email marketing, and social media advertising, to optimize return on investment (ROI) and attain specific business goals. Typically, evaluators gauge the success of a performance marketing campaign by linking key performance indicators (KPIs) to predetermined actions or conversions.
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