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With third-party cookies disappearing, marketers need new ways to target audiences. This guide covers real-world strategies like first-party data and contextual ads that respect user privacy while dri

In today’s rapidly shifting digital advertising world, pinpoint accuracy and effortless data sharing are essential for campaign success. Yet, the primordial question that remains quite relevant for

Data privacy protection has emerged as a crucial consideration for individuals and businesses in the digital era. With technological progress, there is a corresponding evolution in the legal framework

The era of third-party cookies, once mighty blades in the realm of behavioral-based targeting, is fading away as the tides of data regulations reshape online advertising. Advertisers now find themselv

With the constantly evolving digital landscape, the competition for data has intensified. Corporations seek to gather data to boost their marketing and advertising tactics, whereas users are becoming

Being into brand promoting and advertising, you might have heard the phrase ‘bidstream data.’ But do you understand what bidstream is about and what data it creates? In easy words, bidstre