BIDSCUBE BLOG

Automation now drives more than 90 % of U.S. digital display spend. However, most marketers still confuse the two engines powering that automation: the Demand Side Platform vs Supply Side Platform. Th

In today’s digital landscape, the average person spends nearly seven hours online each day. And every minute presents an opportunity to turn traffic into revenue. Imagine your website as a storefron

When you define programmatic advertising, it is crucial to keep track of small details. For instance, every single second, more than 350,000 programmatic ad impressions go up for auction around the wo

Imagine throwing a dart in a dark room, without the right lighting, you’ll never know if you hit your target. In today’s streaming boom, accurate CTV measurement is that spotlight, illuminating ev

In the white-label world, your product is only as strong as it feels to your clients. And let’s be honest — most DSP dashboards still feel like someone else’s software with your logo slapped on

Artificial Intelligence is rapidly reshaping programmatic advertising, offering publishers more innovative ways to manage inventory, boost revenue, and engage audiences. What was once a manual, time-c